Choose one message
Imagine a weekend walking club making a shirt for its members. “Outdoor adventure” is broad; “a small group that enjoys slow Sunday walks” gives the design a clearer personality. Write a one-sentence purpose and name the wearer. Decide whether the illustration or a short phrase should lead. When both compete for attention, remove one element rather than shrinking everything. Keep a separate list of ideas for another version.
Describe visible decisions
Build the brief from subject, arrangement, palette, and garment. For example: a single hill with a winding path, centered inside an oval, two muted green tones, on a cream T-shirt. Add a style such as flat illustration instead of combining watercolor, metallic lettering, and photography. If words matter, supply the exact phrase separately and inspect every letter later. Ask for room around the main shape so the composition can breathe.
Compare purposeful variations
Make three versions by changing only one choice: a round frame, an oval frame, or no frame. Compare them at the intended chest size, not only as enlarged pictures. Ask someone what they notice first and whether the message is readable. Keep the version that communicates most clearly, then record what still needs adjustment. A useful final brief includes the garment color, intended placement, exact wording, preferred colors, and questions for the printer; it does not promise that the first export is production-ready.
Take it with you
- Define the wearer and one main message.
- Change one variable when comparing concepts.
- Keep production questions alongside the creative brief.
T-Shirt Designer
AI clothing design
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